NOW Foods Men's Active Sports Multi
NOW Foods Men's Active Sports Multi
NOW Foods Men's Active Sports Multi
NOW Foods Men's Active Sports Multi
NOW Foods Men's Active Sports Multi

NOW Foods Men's Active Sports Multi

Brands: NOW Foods
Regular price£46.99

NOW Foods Men's Active Sports Multi keeps it simple: a broad daily multivitamin and mineral base, in a softgels format, 180 softgels per pack.

Why people take it

  • Covers the everyday vitamins and minerals that are easiest to fall short on
  • Supports normal energy-yielding metabolism and the normal function of the immune system
  • One daily serving instead of several separate bottles

How to use

Take as directed on the pack, ideally with food and at the same time each day.

Good to know

  • Format: softgels
  • Caffeine free
Quantity
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SKU: 733739038913

At a glance

£0.78

per daily dose

Limited

evidence for multivitamin and mineral

Our honest take

A men's sports multivitamin taken as 3 softgels a day, so the 180-softgel tub lasts 60 days. It is very high-strength: 50 mg of vitamin B6 (five times the FSA's 10 mg advice), 50 mg each of thiamin and riboflavin, 200 µg of selenium and 2 mg of copper, plus a long list of extras such as tribulus, ginseng, maca and saw palmetto at small doses with little evidence behind them. Most active men with a good diet do not need a multivitamin, and a UK-style formula near 100% of the NRVs is the safer choice.

  • You are an active man and your diet is limited
  • You prefer softgels to tablets
  • You are vegetarian or vegan: softgels are usually made with gelatin
  • You already take other vitamin or mineral supplements: check you are not doubling up
  • You take regular medication: speak to your GP or pharmacist first
The science

Multivitamin and mineral· evidence: Limited

A multivitamin puts a spread of vitamins and minerals into one daily dose. If you eat a varied diet, large studies and reviews have not found that a daily multivitamin makes healthy adults live longer or stay healthier, so most people do not need one.

They can be useful for filling specific gaps: people on restrictive diets, vegans (who need a reliable source of vitamin B12), older adults who eat less, and anyone in the UK who wants the 10 µg of vitamin D the NHS advises in autumn and winter. Pregnancy needs its own product with 400 µg of folic acid and no retinol.

Check the label rather than the front of the pack. Some products are well balanced at around 100% of the reference intake; others use very high doses of a few nutrients (for example vitamin B6 over 10 mg) or give only token amounts of minerals. More is not better.

Authorised health claim
Claims only apply to a product that gives at least 15% of the NRV of that nutrient per daily dose. Typical authorised claims for nutrients found in multivitamins are:

Vitamin D contributes to the normal function of the immune system.

Vitamin B12 contributes to the reduction of tiredness and fatigue.

Vitamin C contributes to the normal function of the immune system.

Zinc contributes to the normal function of the immune system.

Typical dose: One daily dose providing around 100% of the NRV for most vitamins; no need for mega-doses

Safety: Add up what you get from all your supplements. UK advice: no more than 10 mg a day of vitamin B6 from supplements long term; no more than 25 mg of zinc; no more than 1.5 mg of vitamin A from food and supplements, and avoid retinol (vitamin A) supplements in pregnancy; no more than 100 µg of vitamin D without medical advice. Iron is rarely needed by men or post-menopausal women, and iron overdose is dangerous to young children. Talk to your GP if you take warfarin (vitamin K) or other regular medicines. Biotin can distort some blood test results.

Research we looked at:
NHS. Vitamins and minerals (nhs.uk/conditions/vitamins-and-minerals).
US Preventive Services Task Force (2022). Vitamin, mineral, and multivitamin supplementation to prevent cardiovascular disease and cancer. JAMA 327(23):2326–2333.
Scientific Advisory Committee on Nutrition (2016). Vitamin D and Health.
Expert Group on Vitamins and Minerals (2003). Safe Upper Levels for Vitamins and Minerals. Food Standards Agency.

Herbal and other extras in multivitamins· evidence: Insufficient

Many multivitamins, especially those sold as "for men", "for women" or "sport", add small amounts of plant extracts (such as ginseng, maca, saw palmetto, tribulus, green tea, cranberry or greens powders), digestive enzymes, amino acids or antioxidants like coenzyme Q10 and lutein.

Studies have looked at some of these ingredients on their own, usually at much higher doses than a multivitamin contains, and the results are limited or mixed. At the small amounts in a combined tablet there is little good evidence that they add anything. There are no authorised health claims for plant extracts, so we make no claims about what they do.

In practice these extras mostly add cost and label length. Judge the product on its vitamins and minerals.

Typical dose: Usually small amounts (often under 100 mg each); check the label

Safety: Plant extracts can interact with medicines. Ginseng, green tea extract, ginkgo and St John's wort are among those with known interactions. Speak to your GP or pharmacist first if you are pregnant, breastfeeding or take regular medication, including blood thinners.

Research we looked at:
NHS. Herbal medicines: safety and regulation (nhs.uk).
EFSA. Botanicals: claims on hold pending review (Nutrition and Health Claims register).
US Preventive Services Task Force (2022). Vitamin, mineral, and multivitamin supplementation to prevent cardiovascular disease and cancer. JAMA 327(23):2326–2333.

Ingredients & nutrition

Per daily dose (3 softgels): 25 kcal, fat 2.5 g; vitamin A (beta-carotene) 1,500 µg, vitamin C 120 mg, vitamin D3 25 µg, vitamin E 67 mg, vitamin K 45 µg, thiamin 50 mg, riboflavin 50 mg, niacin 40 mg, vitamin B6 50 mg, folic acid 400 µg, vitamin B12 1,000 µg, biotin 300 µg, pantothenic acid 50 mg, calcium 50 mg, iodine 225 µg, magnesium 25 mg, zinc 15 mg, selenium 200 µg, copper 2 mg, manganese 2 mg, chromium 200 µg, molybdenum 75 µg; MCT oil 1,500 mg, amino acid blend 175 mg, tribulus extract 100 mg, ZMA 100 mg, plant sterols 100 mg, Panax ginseng 100 mg, maca 50 mg, green tea extract 50 mg, saw palmetto 50 mg, alpha-lipoic acid 50 mg, aloe vera 50 mg and smaller amounts of other extras. 180 softgels, 60 daily doses.

Always check the pack you receive, as manufacturers sometimes update recipes.

How to use

Adults: 3 softgels a day with food. Do not exceed the stated daily dose. Do not combine with other supplements containing vitamin B6, selenium or copper. Speak to your doctor first if you take medicines, as ginseng and other herbs can interact.

Price per dose & how it compares
ProductSizePricePer daily dose
This product180 softgels£46.99£0.78
NOW Foods Green Multifrom £32.52£0.36
Mutant Multifrom £9.49–
Naughty Boy Multifrom £12.59–

Cost per daily dose lets you compare packs of different sizes fairly.Worked out from our current prices.

NOW Foods Men's Active Sports Multi keeps it simple: a broad daily multivitamin and mineral base, in a softgels format, 180 softgels per pack.

Why people take it

  • Covers the everyday vitamins and minerals that are easiest to fall short on
  • Supports normal energy-yielding metabolism and the normal function of the immune system
  • One daily serving instead of several separate bottles

How to use

Take as directed on the pack, ideally with food and at the same time each day.

Good to know

  • Format: softgels
  • Caffeine free

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