NOW Foods Liquid Multi Vitamin & Mineral

NOW Foods Liquid Multi Vitamin & Mineral

Name: NOW Foods Liquid Multi Vitamin & Mineral
Brand: NOW Foods
SKU: 733739037725
Price: 24.99 GBP
Availability: InStock

Brands: NOW Foods

£24.99

NOW Foods' take on a broad daily multivitamin and mineral base, in a liquid format that is easy to keep to day after day.

Why people take it

Covers the everyday vitamins and minerals that are easiest to fall short on
Supports normal energy-yielding metabolism and the normal function of the immune system
One daily serving instead of several separate bottles

How to use

Take as directed on the pack, ideally with food and at the same time each day.

Good to know

2 flavours: Tropical Orange (Iron Free), Wild Berry (Iron Free)
Format: liquid
Caffeine free

A food supplement, not a substitute for a varied diet and healthy lifestyle. Do not exceed the stated dose. Keep out of reach of children.

Flavour: Tropical Orange (Iron Free)

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Categories : Caffeine-Free Supplements, Everyday Health Supplements, Multivitamins, NOW Foods, Vitamins & Supplements

SKU: 733739037725

At a glance

£0.78

per daily dose

Limited

evidence for multivitamin and mineral

Our honest take

An iron-free liquid multivitamin and mineral sweetened with xylitol: one tablespoon (15 ml) a day for adults, and the 473 ml bottle gives about 32 adult doses. The vitamin B6 (10 mg) sits right at the FSA's long-term limit, and the vitamin A (1,500 µg) is 60% retinol, so take care if you are pregnant or also take other products with vitamin A. Leaving out iron makes sense for most men and post-menopausal women. A liquid suits people who cannot swallow tablets, but it costs more per day.

You find tablets or capsules hard to swallow
You want a multivitamin without iron
You want the lowest cost per day: tablets are cheaper
You need iron, for example with heavy periods: this is iron-free
You are pregnant or take regular medication: speak to your GP or pharmacist first

The science

Multivitamin and mineral· evidence: Limited

A multivitamin puts a spread of vitamins and minerals into one daily dose. If you eat a varied diet, large studies and reviews have not found that a daily multivitamin makes healthy adults live longer or stay healthier, so most people do not need one.

They can be useful for filling specific gaps: people on restrictive diets, vegans (who need a reliable source of vitamin B12), older adults who eat less, and anyone in the UK who wants the 10 µg of vitamin D the NHS advises in autumn and winter. Pregnancy needs its own product with 400 µg of folic acid and no retinol.

Check the label rather than the front of the pack. Some products are well balanced at around 100% of the reference intake; others use very high doses of a few nutrients (for example vitamin B6 over 10 mg) or give only token amounts of minerals. More is not better.

Authorised health claim
Claims only apply to a product that gives at least 15% of the NRV of that nutrient per daily dose. Typical authorised claims for nutrients found in multivitamins are:

Vitamin D contributes to the normal function of the immune system.

Vitamin B12 contributes to the reduction of tiredness and fatigue.

Vitamin C contributes to the normal function of the immune system.

Zinc contributes to the normal function of the immune system.

Typical dose: One daily dose providing around 100% of the NRV for most vitamins; no need for mega-doses

Safety: Add up what you get from all your supplements. UK advice: no more than 10 mg a day of vitamin B6 from supplements long term; no more than 25 mg of zinc; no more than 1.5 mg of vitamin A from food and supplements, and avoid retinol (vitamin A) supplements in pregnancy; no more than 100 µg of vitamin D without medical advice. Iron is rarely needed by men or post-menopausal women, and iron overdose is dangerous to young children. Talk to your GP if you take warfarin (vitamin K) or other regular medicines. Biotin can distort some blood test results.

Research we looked at:
NHS. Vitamins and minerals (nhs.uk/conditions/vitamins-and-minerals).
US Preventive Services Task Force (2022). Vitamin, mineral, and multivitamin supplementation to prevent cardiovascular disease and cancer. JAMA 327(23):2326–2333.
Scientific Advisory Committee on Nutrition (2016). Vitamin D and Health.
Expert Group on Vitamins and Minerals (2003). Safe Upper Levels for Vitamins and Minerals. Food Standards Agency.

Ingredients & nutrition

Per adult daily dose (15 ml): 25 kcal, carbohydrate 6 g (xylitol 3 g); vitamin A 1,500 µg (60% retinyl palmitate, 40% beta-carotene), vitamin C 250 mg, vitamin D2 10 µg, vitamin E 67 mg, thiamin 10 mg, riboflavin 10 mg, niacin 25 mg, vitamin B6 10 mg, folic acid 400 µg, vitamin B12 100 µg, biotin 100 µg, pantothenic acid 25 mg, choline 25 mg, calcium 25 mg, iodine (kelp) 75 µg, magnesium 10 mg, zinc 3 mg, selenium 15 µg, manganese 2 mg, chromium 10 µg; VitaBerry fruit blend 50 mg, fulvic acid 50 mg, rice protein 30 mg, inositol 25 mg, grape seed extract 10 mg, citrus bioflavonoids 10 mg, lutein 100 µg, lycopene 100 µg. No iron. 473 ml bottle, about 32 adult daily doses.

Other ingredients (Tropical Orange): de-ionised water, glycerine, xylitol, natural flavours, sunflower lecithin, citric acid, orange juice powder, malic acid, potassium chloride, xanthan gum, potassium sorbate; vitamin E from soya. Keep away from dogs: xylitol is toxic to them.

Always check the pack you receive, as manufacturers sometimes update recipes.

How to use

Shake well. Adults: 1 tablespoon (15 ml) a day with a meal. Children 4 years and over: 1 teaspoon (5 ml) a day with a meal. Do not exceed the stated daily dose. Refrigerate after opening. Not suitable in pregnancy without medical advice (contains retinol).

Price per dose & how it compares

Product	Size	Price	Per daily dose
This product	Tropical Orange (Iron Free)	£24.99	£0.78
This product	Wild Berry (Iron Free)	£24.99	£0.78
BetterYou MultiVit Daily Oral Spray		from £10.99	£0.34
Osavi Multivitamin CoQ10 Oral Spray		from £11.35	–
NOW Foods Daily Vits Multi Vitamin & Mineral		from £15.19	£0.14

Cost per daily dose lets you compare packs of different sizes fairly.Worked out from our current prices.

Food supplements should not replace a varied, balanced diet and healthy lifestyle. General information, not medical advice. Speak to your GP or pharmacist first if you are pregnant or breastfeeding, have a medical condition or take medication.