NOW Foods ADAM Multi-Vitamin for Men

NOW Foods ADAM Multi-Vitamin for Men

Brands: NOW Foods
Regular price£37.99

A broad daily multivitamin and mineral base from NOW Foods — 120 tablets / 180 softgels / 60 tablets per pack, no fuss.

Why people take it

  • Covers the everyday vitamins and minerals that are easiest to fall short on
  • Supports normal energy-yielding metabolism and the normal function of the immune system
  • One daily serving instead of several separate bottles

How to use

Take as directed on the pack, ideally with food and at the same time each day.

Good to know

  • Choose from 3 sizes: 120 tablets / 180 softgels / 60 tablets
  • Format: tablets
  • Caffeine free
Size: 120 tablets
Quantity
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SKU: 733739038760

At a glance

£0.55

per daily dose

Limited

evidence for multivitamin and mineral

Our honest take

NOW's men's multivitamin, taken as 2 tablets or 2 softgels a day, with herbal and antioxidant extras such as saw palmetto, grape seed and CoQ10 on top. Like many US formulas it is very high-strength: 25 mg of vitamin B6 (2.5 times the FSA's 10 mg advice), 200 µg of selenium and, in the tablets, 30 mg of zinc, which is above the 25 mg upper level. The extras are at amounts with little evidence behind them. A UK-style multivitamin closer to 100% of the NRVs is the safer everyday choice.

  • You want a men's multivitamin from an established US brand
  • You do not take other vitamin or mineral supplements
  • You prefer doses close to 100% of the NRV: a moderate multivitamin fits better
  • You take regular medication, including blood thinners: plant extracts and vitamin K can interact, so check with your GP
  • You eat a varied diet: most men do not need a multivitamin
The science

Multivitamin and mineral· evidence: Limited

A multivitamin puts a spread of vitamins and minerals into one daily dose. If you eat a varied diet, large studies and reviews have not found that a daily multivitamin makes healthy adults live longer or stay healthier, so most people do not need one.

They can be useful for filling specific gaps: people on restrictive diets, vegans (who need a reliable source of vitamin B12), older adults who eat less, and anyone in the UK who wants the 10 µg of vitamin D the NHS advises in autumn and winter. Pregnancy needs its own product with 400 µg of folic acid and no retinol.

Check the label rather than the front of the pack. Some products are well balanced at around 100% of the reference intake; others use very high doses of a few nutrients (for example vitamin B6 over 10 mg) or give only token amounts of minerals. More is not better.

Authorised health claim
Claims only apply to a product that gives at least 15% of the NRV of that nutrient per daily dose. Typical authorised claims for nutrients found in multivitamins are:

Vitamin D contributes to the normal function of the immune system.

Vitamin B12 contributes to the reduction of tiredness and fatigue.

Vitamin C contributes to the normal function of the immune system.

Zinc contributes to the normal function of the immune system.

Typical dose: One daily dose providing around 100% of the NRV for most vitamins; no need for mega-doses

Safety: Add up what you get from all your supplements. UK advice: no more than 10 mg a day of vitamin B6 from supplements long term; no more than 25 mg of zinc; no more than 1.5 mg of vitamin A from food and supplements, and avoid retinol (vitamin A) supplements in pregnancy; no more than 100 µg of vitamin D without medical advice. Iron is rarely needed by men or post-menopausal women, and iron overdose is dangerous to young children. Talk to your GP if you take warfarin (vitamin K) or other regular medicines. Biotin can distort some blood test results.

Research we looked at:
NHS. Vitamins and minerals (nhs.uk/conditions/vitamins-and-minerals).
US Preventive Services Task Force (2022). Vitamin, mineral, and multivitamin supplementation to prevent cardiovascular disease and cancer. JAMA 327(23):2326–2333.
Scientific Advisory Committee on Nutrition (2016). Vitamin D and Health.
Expert Group on Vitamins and Minerals (2003). Safe Upper Levels for Vitamins and Minerals. Food Standards Agency.

Herbal and other extras in multivitamins· evidence: Insufficient

Many multivitamins, especially those sold as "for men", "for women" or "sport", add small amounts of plant extracts (such as ginseng, maca, saw palmetto, tribulus, green tea, cranberry or greens powders), digestive enzymes, amino acids or antioxidants like coenzyme Q10 and lutein.

Studies have looked at some of these ingredients on their own, usually at much higher doses than a multivitamin contains, and the results are limited or mixed. At the small amounts in a combined tablet there is little good evidence that they add anything. There are no authorised health claims for plant extracts, so we make no claims about what they do.

In practice these extras mostly add cost and label length. Judge the product on its vitamins and minerals.

Typical dose: Usually small amounts (often under 100 mg each); check the label

Safety: Plant extracts can interact with medicines. Ginseng, green tea extract, ginkgo and St John's wort are among those with known interactions. Speak to your GP or pharmacist first if you are pregnant, breastfeeding or take regular medication, including blood thinners.

Research we looked at:
NHS. Herbal medicines: safety and regulation (nhs.uk).
EFSA. Botanicals: claims on hold pending review (Nutrition and Health Claims register).
US Preventive Services Task Force (2022). Vitamin, mineral, and multivitamin supplementation to prevent cardiovascular disease and cancer. JAMA 327(23):2326–2333.

Ingredients & nutrition

Tablets, per daily dose (2 tablets): vitamin A (as beta-carotene) 3,000 µg, vitamin C 250 mg, vitamin D2 25 µg, vitamin E 100 mg, vitamin K1 35 µg, vitamin K2 45 µg, thiamin 25 mg, riboflavin 25 mg, niacin 35 mg, vitamin B6 25 mg, folic acid 400 µg, vitamin B12 250 µg, biotin 300 µg, pantothenic acid 50 mg, choline 25 mg, calcium 50 mg, iodine 150 µg, magnesium 25 mg, zinc 30 mg, selenium 200 µg, copper 0.5 mg, manganese 2 mg, chromium 200 µg, molybdenum 75 µg, potassium 25 mg, saw palmetto berry 160 mg, alpha-lipoic acid 50 mg, aloe vera 50 mg, grape seed extract 25 mg, inositol 25 mg, CoQ10 15 mg, trans-resveratrol 10 mg, lycopene 3 mg, lutein 500 µg. 60 tablets = 30 daily doses; 120 tablets = 60 daily doses.

Softgels, per daily dose (2 softgels): as the tablets but with vitamin A 3,000 µg (60% beta-carotene, 40% retinyl palmitate), vitamin D3 25 µg, vitamin B12 120 µg, iodine 225 µg, zinc 15 mg, chromium 120 µg, calcium 55 mg, plus phytosterols 50 mg; alpha-lipoic acid 25 mg, CoQ10 10 mg, inositol 10 mg; no aloe or resveratrol. 180 softgels = 90 daily doses.

Other ingredients: Tablets: microcrystalline cellulose, stearic acid, croscarmellose sodium, silicon dioxide, vegetarian coating; vitamin E from soya. Softgels: bovine gelatine capsule, pumpkin seed oil, sunflower lecithin, beeswax, cinnamon bark; contains soya, not suitable for vegetarians.

Always check the pack you receive, as manufacturers sometimes update recipes.

How to use

Adults: 2 tablets or 2 softgels a day with food. Do not exceed the stated daily dose. Do not combine with other supplements containing vitamin B6, zinc or selenium. Biotin can affect some blood test results.

Price per dose & how it compares
ProductSizePricePer daily dose
This product60 tablets£19.99£0.66
This product180 softgels£49.99£0.55
This product120 tablets£37.99£0.63
Osavi Multivitamins & Minerals Manfrom £17.89£0.56
Rule One Men's Multifrom £16.99–
PEScience TruMulti Men's Formulafrom £23.99–

Cost per daily dose lets you compare packs of different sizes fairly.Worked out from our current prices.

A broad daily multivitamin and mineral base from NOW Foods — 120 tablets / 180 softgels / 60 tablets per pack, no fuss.

Why people take it

  • Covers the everyday vitamins and minerals that are easiest to fall short on
  • Supports normal energy-yielding metabolism and the normal function of the immune system
  • One daily serving instead of several separate bottles

How to use

Take as directed on the pack, ideally with food and at the same time each day.

Good to know

  • Choose from 3 sizes: 120 tablets / 180 softgels / 60 tablets
  • Format: tablets
  • Caffeine free

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