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Applied Nutrition Multi-Vitamin Complex
Applied Nutrition Multi-Vitamin Complex keeps it simple: a broad daily multivitamin and mineral base and a daily dose of vitamin C, in a tablets format, 90 tablets per pack.
Why people take it
- Covers the everyday vitamins and minerals that are easiest to fall short on
- Supports normal energy-yielding metabolism and the normal function of the immune system
- One daily serving instead of several separate bottles
- Vitamin C contributes to the normal function of the immune system
- Vitamin C contributes to normal collagen formation for the normal function of skin, bones and cartilage
- Vitamin C contributes to the reduction of tiredness and fatigue
- Vitamin C increases iron absorption
How to use
Take as directed on the pack, ideally with food and at the same time each day.
Good to know
- Format: tablets
- Caffeine free
A food supplement, not a substitute for a varied diet and healthy lifestyle. Do not exceed the stated dose. Keep out of reach of children.
At a glance
Limited
evidence for multivitamin and mineral
Our honest take
A broad multivitamin and mineral from UK brand Applied Nutrition, with small extras such as coenzyme Q10, green tea extract, grape seed, lutein and a probiotic. It includes iron and vitamin A as retinyl acetate, which matters if you are a man, post-menopausal or pregnant. We could not confirm the amount of each nutrient, so check the label. Most people with a varied diet do not need a multivitamin, but this is reasonably priced if you want one.
- You want an affordable all-in-one multivitamin and mineral
- You eat a limited diet and want a general backup
- You are pregnant or trying to conceive: it contains retinol (vitamin A); choose a pregnancy-specific product
- You are a man or post-menopausal woman and want to avoid added iron
- You take regular medication: it contains green tea extract, so check with your GP or pharmacist
The science
Multivitamin and mineral· evidence: Limited
A multivitamin puts a spread of vitamins and minerals into one daily dose. If you eat a varied diet, large studies and reviews have not found that a daily multivitamin makes healthy adults live longer or stay healthier, so most people do not need one.
They can be useful for filling specific gaps: people on restrictive diets, vegans (who need a reliable source of vitamin B12), older adults who eat less, and anyone in the UK who wants the 10 µg of vitamin D the NHS advises in autumn and winter. Pregnancy needs its own product with 400 µg of folic acid and no retinol.
Check the label rather than the front of the pack. Some products are well balanced at around 100% of the reference intake; others use very high doses of a few nutrients (for example vitamin B6 over 10 mg) or give only token amounts of minerals. More is not better.
Claims only apply to a product that gives at least 15% of the NRV of that nutrient per daily dose. Typical authorised claims for nutrients found in multivitamins are:
Vitamin D contributes to the normal function of the immune system.
Vitamin B12 contributes to the reduction of tiredness and fatigue.
Vitamin C contributes to the normal function of the immune system.
Zinc contributes to the normal function of the immune system.
Typical dose: One daily dose providing around 100% of the NRV for most vitamins; no need for mega-doses
Safety: Add up what you get from all your supplements. UK advice: no more than 10 mg a day of vitamin B6 from supplements long term; no more than 25 mg of zinc; no more than 1.5 mg of vitamin A from food and supplements, and avoid retinol (vitamin A) supplements in pregnancy; no more than 100 µg of vitamin D without medical advice. Iron is rarely needed by men or post-menopausal women, and iron overdose is dangerous to young children. Talk to your GP if you take warfarin (vitamin K) or other regular medicines. Biotin can distort some blood test results.
Research we looked at:
NHS. Vitamins and minerals (nhs.uk/conditions/vitamins-and-minerals).
US Preventive Services Task Force (2022). Vitamin, mineral, and multivitamin supplementation to prevent cardiovascular disease and cancer. JAMA 327(23):2326–2333.
Scientific Advisory Committee on Nutrition (2016). Vitamin D and Health.
Expert Group on Vitamins and Minerals (2003). Safe Upper Levels for Vitamins and Minerals. Food Standards Agency.
Herbal and other extras in multivitamins· evidence: Insufficient
Many multivitamins, especially those sold as "for men", "for women" or "sport", add small amounts of plant extracts (such as ginseng, maca, saw palmetto, tribulus, green tea, cranberry or greens powders), digestive enzymes, amino acids or antioxidants like coenzyme Q10 and lutein.
Studies have looked at some of these ingredients on their own, usually at much higher doses than a multivitamin contains, and the results are limited or mixed. At the small amounts in a combined tablet there is little good evidence that they add anything. There are no authorised health claims for plant extracts, so we make no claims about what they do.
In practice these extras mostly add cost and label length. Judge the product on its vitamins and minerals.
Typical dose: Usually small amounts (often under 100 mg each); check the label
Safety: Plant extracts can interact with medicines. Ginseng, green tea extract, ginkgo and St John's wort are among those with known interactions. Speak to your GP or pharmacist first if you are pregnant, breastfeeding or take regular medication, including blood thinners.
Research we looked at:
NHS. Herbal medicines: safety and regulation (nhs.uk).
EFSA. Botanicals: claims on hold pending review (Nutrition and Health Claims register).
US Preventive Services Task Force (2022). Vitamin, mineral, and multivitamin supplementation to prevent cardiovascular disease and cancer. JAMA 327(23):2326–2333.
Ingredients & nutrition
Always check the pack you receive, as manufacturers sometimes update recipes.
How to use
Price per dose & how it compares
| Product | Size | Price | Per daily dose |
|---|---|---|---|
| Reflex Nutrition Nexgen Sports Multivitamin | from £8.99 | – | |
| NOW Foods Daily Vits Multi Vitamin & Mineral | from £15.19 | £0.14 | |
| OstroVit Vit&Min 100% | from £6.41 | – |
Cost per daily dose lets you compare packs of different sizes fairly.Worked out from our current prices.
Food supplements should not replace a varied, balanced diet and healthy lifestyle. General information, not medical advice. Speak to your GP or pharmacist first if you are pregnant or breastfeeding, have a medical condition or take medication.
Applied Nutrition Multi-Vitamin Complex keeps it simple: a broad daily multivitamin and mineral base and a daily dose of vitamin C, in a tablets format, 90 tablets per pack.
Why people take it
- Covers the everyday vitamins and minerals that are easiest to fall short on
- Supports normal energy-yielding metabolism and the normal function of the immune system
- One daily serving instead of several separate bottles
- Vitamin C contributes to the normal function of the immune system
- Vitamin C contributes to normal collagen formation for the normal function of skin, bones and cartilage
- Vitamin C contributes to the reduction of tiredness and fatigue
- Vitamin C increases iron absorption
How to use
Take as directed on the pack, ideally with food and at the same time each day.
Good to know
- Format: tablets
- Caffeine free
A food supplement, not a substitute for a varied diet and healthy lifestyle. Do not exceed the stated dose. Keep out of reach of children.
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