Compare vitamin gummies on the amount of each nutrient in a full daily dose (often two or more gummies), the sugar or sweetener per dose and the cost per day. Gummies are easy to take, but they usually cost more per day than tablets for the same amount, so it's worth doing the maths before you choose.
All vitamins & supplements · Vitamin D · Multivitamins · Children's vitamins · Collagen gummies · Omega-3
Filters
Clear all
Are vitamin gummies as good as tablets?
A gummy can provide the same nutrient as a tablet, but often in a smaller amount per piece. Check the amount per full daily dose, which may be two, three or four gummies, rather than per gummy.
Gummies are harder to pack with large amounts of some minerals, so a gummy multivitamin may contain fewer nutrients, or less of each, than a tablet version. "We think customers should compare the actual amount of active ingredients they're getting, rather than just the format or marketing," says Andy Arshad, who runs SupplementHQ.
Do you need a vitamin gummy at all?
Most people don't need supplements if they eat well. The NHS says most people should get all the nutrients they need by having a varied and balanced diet.
The main exception for adults is vitamin D: the NHS advises everyone to consider 10 micrograms of vitamin D a day in autumn and winter. If a gummy is the format you'll take every day, compare it with tablets, sprays and drops on our vitamin D page.
How much sugar is in vitamin gummies?
It varies, so check the label for sugars per daily dose. Many gummies use sugar or glucose syrup, while others use sweeteners or are labelled sugar-free.
The NHS says adults should have no more than 30g of free sugars a day, and that sugar is one of the main causes of tooth decay. A couple of grams per dose is a small share of that, but it adds up if you take several gummy products.
What types of gummies do we stock?
This collection includes vitamin D3 and D3 + K2, vitamin C, multivitamins for men, women and children, magnesium, omega-3, collagen, biotin and beauty blends, fibre, turmeric, apple cider vinegar and ashwagandha gummies.
Some of these are not vitamins, and several have product names that describe a mood or result. Those names are the brand's, not our claim: only vitamins and minerals with authorised wording, at the amounts required, can carry health claims.
| Gummy type | What to compare | Worth knowing |
|---|---|---|
| Vitamin D | Micrograms per daily dose | NHS daily amount is 10 mcg |
| Vitamin C | mg per daily dose | NHS says adults need 40mg a day |
| Multivitamin | %NRV of each nutrient | Often fewer minerals than tablets |
| Omega-3 | mg of EPA + DHA per dose | Usually much less than capsules |
| Ashwagandha | mg of extract per dose | A herb, not a vitamin; see safety below |
What does %NRV mean on a gummy label?
%NRV shows how much of the Nutrient Reference Value a daily dose provides. For example, the NRV for vitamin C is 80mg and for vitamin D is 5 micrograms, so a gummy dose with 10 micrograms of vitamin D shows 200%.
Higher isn't automatically better. The NHS says taking more than 1,000mg of vitamin C a day can cause stomach ache, loose stools and wind. Our guide to reading a supplement label explains %NRV in more detail.
Are gummies safe for children?
Only children's products, at the dose on the label, and kept out of reach. Gummies look and taste like sweets, so store them where children can't see or reach them.
Adult gummies can contain amounts unsuitable for children. For children's products and NHS advice by age, see children's vitamins, and speak to a GP or pharmacist about supplements for anyone under 18.
Is it safe to take several gummies together?
Add up what each product contains. Taking a multivitamin gummy plus a vitamin D gummy plus a magnesium gummy can push some nutrients higher than you expect: the NHS says 400mg or less a day of magnesium from supplements is unlikely to cause harm.
Herbal gummies need extra care. The US National Institutes of Health says ashwagandha should be avoided during pregnancy and while breastfeeding, and doesn't recommend it for people with thyroid or autoimmune disorders. Speak to your GP or pharmacist first if you take medication, have a medical condition, or are pregnant or breastfeeding.
How to compare gummies on value
Work out the cost per full daily dose, then compare it with a tablet or capsule giving the same amount.
How to compare value (example figures, not real products): a £12 pot of 60 vitamin C gummies, two a day for 100mg, lasts 30 days and costs 40p a day. A £6 pot of 100 vitamin C tablets with 100mg each costs 6p a day for the same 100mg, so the gummy costs more than six times as much.
"Two products that look almost identical on the shelf can offer different value," says Andy. Go back to all vitamins and supplements.
We sell the products on this page. That's our commercial interest, and it's why we show the evidence alongside them. This page is general information for adults, not personalised medical advice. Food supplements should not replace a varied, balanced diet.
Written by Andy Arshad, SupplementHQ. Last reviewed 11 October 2026.